Color Guide for Marketing Media Inscribed by Louis Cheskin

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	Color Guide for Marketing Media Inscribed
	by Louis Cheskin	$125.00 At Powells Books on 7-4-2008.

Features ISBN Number: 9781127319664 Author: Cheskin, Louis Publisher: MACMILLAN COMPANY Copyright: 1954 Cover Type: HARDCOVER Notes: New York: The Macmillan Company, 1954 1ED, inscribed by Cheskin on front free endpaper: "Sept. 28, 1954 Publication Day/With best wishes to James Barnett/Louis Cheskin"; 209pp, black cloth with red and yellow lettering to front and spine. G+/none: book is clean & bright, missing its dust jacket. Cheskin was a pioneer in the study of peoples' responses to packaging and color. His research played a part in the creation of everything from the Gerber Baby to the Marlboro Man. This is a scarce copy of an important book for those who care why their margarine is yellow. jgw Back To Top
Color Guide for Marketing Media Inscribed Available from Powells Books Price: $125.00 Updated on 7-4-2008.

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